Donor Retention: A Practical Guide to Retain Your Donors
Donor retention has always been a cornerstone for nonprofits, but its importance has been magnified in recent years, especially in the wake of events like the COVID-19 pandemic and the rise of significant social movements. While these events have brought in a surge of new donors, it has also underscored the necessity for nonprofits to implement robust retention strategies to ensure the longevity of their fundraising efforts.